How to use Tailwind Tribes for Pinterest growth, better engagement and good karma! A must for bloggers and content creators.
I think that Tailwind Tribes are one of the best things to happen for bloggers using Pinterest in a long time. Have you tried using them yet? I’m still testing them and playing, but here are my tips for how to use Tailwind Tribes for Pinterest. (Sorry if you’re here for my usual foodie/family posts, normal service will be resumed in my next post!)
If you’re not using Tailwind yet, it’s a tool for Pinterest that allows you to schedule, plan and analyse your Pinterest performance. Tailwind Tribes is a new feature that allows you and other contributors to queue some of your blog content to a secret place, where only the contributors can see. You can then use this as a pool of content to pin from, where you all get the benefit of finding amazing new content to pin without having to search to discover it.
I could write for days on how useful Tailwind is for growing your Pinterest following. It’s definitely been a factor in me growing my Pinterest following to over 400,000 people (with high engagement levels too, after all, follower numbers are just vanity, right?). If you’ve been meaning to get to grips with Pinterest, or start to really grow your following and engagement, it’s definitely worth signing up for a free trial: Tailwind Free Trial (by clicking on that link, you’ll also get $15 free on your account as it uses my affiliate code).
How Tailwind Tribes work in practice:
- I create recipe content and family travel content on my blog.
- I know lots of other bloggers whose content I enjoy in similar niches.
- I create Tailwind Tribes in my account for “Cake Recipes”, “Family Dinners” and “Travel with Kids Tips”.
- I invite other bloggers to pin to those Tailwind Tribes.
- They pin their content to the relevant Tribe.
- We all use that Tribe as a source of new and brilliant content to pin to corresponding public boards.
- We all benefit from cross promotion AND an easy way of finding great new content. Hurrah!
Tips for using Tailwind Tribes:
- Only join Tribes with people whose content you think is BRILLIANT. Otherwise you’ll be feeling bad for not using the tribe, or feeling like you should pin stuff that you don’t think is fantastic. #awkward.
- Tribes ARE a place for Pinterest self promotion if you’re a content creator. Pin your own content, and make it your best. Tribes are THE place to ask for self promotion. By doing so, you are giving the others in your Tribe great content to share. Good for everyone right?
- Set some ground rules. For example, add one of your own posts, repin three others.
- Get into the habit of using Tribes regularly, nudge the other contributors if they forget.
- I think Tribes could grow hugely, so don’t be afraid to create quite niche Tribes, otherwise they will become enormous (like those unwieldy giant old Pinterest boards).
- Make sure you add a good, SEO friendly, but non spammy description to your Pin when you add it to the Tailwind Tribe.
- As always with Pinterest, keep all of your pinning authentic. NEVER pin content just because you feel you have to. Pin it because it fits with your profile, your brand, your choices.
One you’ve signed up to Tailwind, just follow the instructions to add the Chrome extension, then whenever you go to Pin content, you’ll see the option of pinning it via Tailwind. When the Tailwind window opens, you’ll see a button that says “Add to Tribes”, choose the Tribe and you’re off.
When you’re sharing from Tribes, it’s pretty self explanatory, you’ll see a list of all of the Tailwind Tribes that have been added, you just select the board you’d like to share them to, right there in the same window and off you go. They will be added to your Tailwind queue as normal and sent out to your Pinterest account at the best scheduled time.
The thing I love most about this new tool is that it’s sharing the love, helping to promote other great bloggers and getting benefit yourself too. That can only be a good thing.
Have you used Tribes? Any top tips or advice?
Pin my “How to use Tailwind Tribes” for later..
Disclosure: This post contains affiliate links, this means that if you click through on the links, at no cost to you, I’lll receive a small commission. As always, I wouldn’t recommend any product that I didn’t genuinely love.